What is a PR agency?

Every company engages in public relations in order to establish a direct contact and build a rapport with its publics, promote its products and create goodwill for themselves. Public relations involve a series of activities that need to be carried out carefully in a planned manner in order to maximize its effectiveness. Most companies have a separate department performing this task. However, there are several companies who outsource their PR activities to an organization which is specialized in this field. This third party organization which takes care of the PR activities of other organizations is known as a pr agency.